PitPutty - What it is and how it came to be | Nourish
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PitPutty - What it is and how it came to be

Posted: Tue, 21 November 2017, 16:04

At Nourish, we sell a plethora of naturtal deodourants that do the job while also smelling great. Our latest addition is Pit Putty, which has been becoming increasingly popular!

I became curious and wanted to find out more about Pit Putty; how it works and where the idea came from. Luke, Pit Putty's director, kindly obliged and has provided us with a wonderful and witty tale of the creation of Pit Putty, and more importantly, why it works so well. 

I hope you enjoy,

Roseanne

'In 2014, after some brief research, I decided to put garlic cloves in my ear and switch to a natural deodorant brand. I ended up sitting in the surgery of my local GP, deaf in one ear and smelling of B.O. Here’s why...

 A month earlier my wife Laura and I were discussing her work colleague who had been diagnosed with skin cancer. This really opened our eyes, since her doctor’s professional advice was to stop using unnatural skincare products, including detergent soaps, moisturisers and deodorants. If these unnatural ingredients are so bad, why are we knowingly covering our skin with them every day, we questioned. Laura and I switched many of our cosmetic brands to the natural alternatives, but we found that not all products were made equally. The many natural deodorants that we tried would sometimes work on Laura, but had limited effect on me. In short, I stank!


Developing an ear infection seemed like a fantastic opportunity to experiment with another natural alternative. I blended a mixture of garlic and olive oil to create a naturally antibacterial solution, dropped into my ear every few hours. While it seemed like a great idea at the time, having dried garlic suctioned off my ear drum was not an experience I would recommend to anybody. Luckily, almost loosing my hearing and being the butt of every garlic joke did not stop our passion and obsession for natural skincare alternatives. 

Fast forward to 2016 and we had perfected our recipes for natural soaps, scrubs, balms and bath bombs, all made naturally and great for the skin. We decided to take the plunge and apply to sell at the local market in Strandhill, Co. Sligo. The products flew off the shelves and we spent many more hours in our kitchen perfecting old recipes and creating new ones. This is when natural deodorants came back to our attention, with a goal to create a nourishing natural deodorant, that even worked on me! 

The product had to be preservative free, aluminium oxide free, 100% natural and importantly, ultra-effective!  It took 6 months of trying out and improving many formulations and learning from many failures to create the product which is here today, creatively named Pit Putty, by Laura. 

Word of Pit Putty spread quickly, and we soon started receiving emails from people who loved the natural deodorant so much they wanted it in their local shops too. We got a sense that allot more people struggle to find an effective natural deodorant, and that we have a product that could really help people. We were over the moon and decided that out of all our skincare range, Pit Putty was the most unique and held the most benefit.

We have found that many people who have used natural deodorant, have never found a product that consistently works. Because ours does what is says on the tin (literally), once somebody starts using Pit Putty, they very often will continue to purchase every 2-4 months, once their tin runs out. We are proud to say that we have a growing and solid fan base around Ireland, many of whom say they have finally found a product for life.
Pit Putty is not only super effective, but also safe to use for women (and men), as its free from suspected carcinogens such as aluminium oxides and preservatives; which studies have been suggested lead to breast cancer. No harmful chemicals are used in Pit Putty’s production and it is a product which breastfeeding women feel allot more comfortable about using too.


How Pit Putty works
Pit Putty has gained a reputation for being unlike any other deodorant on the market. It is neither an antiperspirant, nor does it simply cover up scents with fragrances. The effectiveness of Pit Putty is that it alkalizes the armpit and in doing so neutralises the acidic biproduct of sweating; which renders sweat odourless! Unlike other alkalizing deodorants, it is neither too harsh on the skin nor ineffective from a too low PH. It is the perfect combination specific oils, along with a tried and tested method of making that ensures Pit Putty is the most effective natural deodorant most users have found, and so good to the skin!

Ingredients:
Arrowroot Powder, Organic Coconut Oil, Organic Shea Butter, Mined Sodium Bicarbonate, Beeswax, Jojoba Seed Oil, Calendula Flower Extract, Vitamin E Oil
Depending on scent, plus essential oils of: Lavender, Geranium Rose, Tea Tree, Lemongrass and Vanilla, Lemon, Ylang Ylang.                                   

Now, in 2017, Pit Putty has established a brand known for its quality organic ingredients and fun eco-friendly packaging. We are proud to say, Pit Putty - The natural deodorant, that works! (even on me)' - Luke, Director of PitPutty

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